Alt Image Text

How This Watchmaker Is Turning Rock Icons’ Clothes Into Classic Timepieces

Brand Marketing

Wouldn't it be cool to put on an old leather jacket that's been worn, torn and sweat-baptized by your favorite rock 'n' roll god? Well, assuming you can afford it, [...]


Alt Image Text

Buy a Watch From Us Before You Shrivel Up and Die, Says Diesel

Creativity

"Hey, potential customer, you're gonna DIE! Wanna buy a wristwatch?" That's basically the message of this "Days to Live" campaign from Crispin Porter + Bogusky promoting Diesel's Timeframes line. Answering [...]

Alt Image Text

Perspective: Hey, Tough Guy

Brand Marketing

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is [...]

Alt Image Text

Perspective: Here’s the Skinny

Brand Marketing

One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches. And the brinkmanship is not about what you'd [...]

Alt Image Text

Marlon Brando’s Grandson: Not Your Typical Ad Model

Creativity

Celebrity descendants are standard fare in the fashion world, with the assumption being that they're spoiled brats coasting on the family name. Not so with Marlon Brando's grandson, Tuki Brando, [...]

Alt Image Text

Man mugged for watch stars in ad for watch

Creativity

This is pretty badass. Formula One racing boss Bernie Ecclestone was recently attacked by four muggers who stole his pricey Hublot watch, among other things. Ecclestone, 80, who was badly [...]