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Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’

Performance Marketing

By Christopher Heine

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t

Performance Marketing

FTC Charges Artist Arena With Violating Kids’ Online Privacy

By Katy Bachman

Performance Marketing

Universal and Sony Buy EMI for $4.1 Billion

By Dan Walker Smith

Performance Marketing

Virgin Media Close to Deal for Digital Music Service

By Emma Bazilian

Performance Marketing

Vevo Crosses the Atlantic

By Kari Lipschutz