Warner Bros

Warner Bros. Acquires Gaming Culture Hub Machinima

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.According to Variety, sources familiar with the deal estimate the value to be around $100 million. 

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados.

MADtv Is Coming Back to Television, but Not in Late Night and Not on Fox

While Fox is making its own late-night sketch comedy play, its former late-night staple, MADtv, is being revived by another broadcast network.

5 Experiential Marketing Activations From SXSW That You Need to See

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere.

Alibaba Is in Talks With U.S. Movie Studios to Stream in China

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China.

Can a Career TV Exec Bring Ambitious Xbox Shows to Life?

Specs Name Jordan Levin New gig Evp, Microsoft

Spredfast, Mass Relevance Unite Social Marketing Systems

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers.

The 10 Best Brand Channels on YouTube

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest performing channels in March.

Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers

Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed.

Who Gets Yahoo’s Big Media Job?

Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in the works for Katie Couric.