Warner Bros. Acquires Gaming Culture Hub Machinima
Performance Marketing
Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to [...]
Can a Career TV Exec Bring Ambitious Xbox Shows to Life?
Specs Name Jordan Levin New gig Evp, Microsoft
Spredfast, Mass Relevance Unite Social Marketing Systems
Performance Marketing
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan [...]
The 10 Best Brand Channels on YouTube
Brand Marketing
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest [...]
Facebook Is Struggling to Achieve Marquee Status With Movie Advertisers
Performance Marketing
Facebook fell out of favor with Hollywood more than a year ago, and a sampling of marketers for Academy Award-nominated movies suggests little has changed.
Who Gets Yahoo’s Big Media Job?
Performance Marketing
Who gets Yahoo’s big media job? According to Allthingsd.com, the company is looking for a big name from TV world to help shepherd potential content deals like the one in [...]