Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe
Brand Marketing
Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that [...]
Walmart Will Close All 102 of Its Smaller ‘Express’ Stores
Brand Marketing
Walmart will shutter 102 of its smaller stores, known as Walmart Express, as it looks to strengthen its Supercenters. The Bentonville, AR-based company will be closing 269 stores total, with [...]
Walmart Promotes Tony Rogers to U.S. CMO as Stephen Quinn Retires
Brand Marketing
Walmart today said Tony Rogers, who has served as the chain's chief marketing officer in China, would succeed its U.S. CMO Stephen Quinn after the latter retires next month.
As Its CMO Departs, Walmart Turns to Former Target Marketer
Brand Marketing
Next month, Walmart, the world's largest retailer, will turn to former Target Stores marketer Michael Francis to boost the chain's image as its longtime U.S. CMO, Stephen Quinn, steps down.
Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans
Creativity
Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's [...]