34 Places Where You Can Start Using Your iPhone to Buy Stuff
Performance Marketing
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list [...]
Quirky Is Selling Air Conditioners Through Weather Alerts
Performance Marketing
East Coasters may have seen advertisements for air conditioners popping up in their daily weather reports recently, thanks to a new partnership between Quirky (a New York-based company that helps [...]
Beyond the Grocery Smart Cart, the iBeacon Beckons
Brand Marketing
Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent [...]
Trouble Brews Over the Viewability of Digital Ads
Brand Marketing
The Media Rating Council (MRC) recently lifted its 18-month-old advisory against selling digital ads based on whether they are measurably viewed by consumers.
Conservative Christian Activists Have Some Major Brands in Their Sights
Brand Marketing
Not every brand, it appears, will get through the pearly gates.
Spredfast, Mass Relevance Unite Social Marketing Systems
Performance Marketing
Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan [...]