After dissing the likes of Microsoft and Mozilla for their default Do Not Track browsers and after walking out of the World Wide Web Consortium's tracking protection working group, the advertising industry (through the Digital Advertising Allianc
As the World Wide Web Consortium's Do Not Track group continues to spin out of control, the Digital Advertising Alliance—which is exiting the multi-stakeholder group—convened a new group to work on a browser-based Do Not Track solution.
Ad community to the World Wide Web Consortium: The Do Not Track working group process is broken. Dissatisfied with the failed, two-and-a-half-year-old process to establish a universal Do Not Track standard, the Digital Advertising Alliance is formally pulling out of the 110-member tracking protection working group (TPWG).
When the World Wide Web Consortium's tracking protection working group, which is tasked with coming up with a Do Not Track browser standard, last met in July, the group was in disarray.
While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding its self-regulation program to mobile devices.
Few participants in the W3C's tracking protection working group are happy with the way things are going. And now a controversy around process has erupted just as the group is at a crossroads in determining its next steps in hammering out a Do Not Track standard.
The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a universal Do Not Track standard.
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before they meet in California next week—rendering the meeting practically moot.
Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all too well. Rockefeller just doesn’t “believe” that the advertising industry will self-regulate when it comes to giving consumers the choice to opt out of interest-based advertising.