How Semantic Technology Can Improve Reader Experience
With titles such as Far Cry and Halo set to add to their franchises in 2016, the hype and marketing that will surround the launch of these games is a [...]
Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads
Performance Marketing
While the World Wide Consortium sputters and spits trying to negotiate a Do Not Track standard to protect consumer privacy online, the digital advertising business is forging ahead with expanding [...]
Turmoil Surfaces in the Do Not Track Group
Performance Marketing
Few participants in the W3C's tracking protection working group are happy with the way things are going. And now a controversy around process has erupted just as the group is [...]
W3C Group Rejects Industry Do Not Track Proposal
Performance Marketing
The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a [...]
What Exactly Does ‘Do Not Track’ Mean?
Performance Marketing
The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months.
Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting
Performance Marketing
A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before [...]