Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account
Brand Marketing
German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest [...]
Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Performance Marketing
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That [...]
Why VW? Brand Genius Kevin Mayer, That’s Why
Brand Marketing
VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign