German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest win to date, and the move also ranks among the largest media consolidations in any industry.
While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing off a big idea at this week's CES tech conference that may sti
Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for the company in more than 30 countries, including the U.S.
In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That strategy has shocked purists, who argue that spending all that cash on a Super Bowl spot warrants protecting the art of surprise. But according to data from the analytics firm Tubular Labs, as well as a compelling new dashboard from the Web video marketing firm Touchstorm, brands that waited to unveil their Super Bowl ads may be paying a price—that is, if you believe YouTube views are a good arbiter of a successful Super Bowl spot.