VW

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly two decades. The news marks PHD's biggest win to date, and the move also ranks among the largest media consolidations in any industry.

FTC Wants Volkswagen to Pay American Consumers for Deceptive ‘Clean Diesel’ Ads

The Federal Trade Commission has run out of patience with Volkswagen and its advertising campaigns.

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing off a big idea at this week's CES tech conference that may sti

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Why should the players in packaged goods, financial services and cosmetics have all the fun?

VW Expands Its Relationship With MediaCom

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for the company in more than 30 countries, including the U.S.

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That strategy has shocked purists, who argue that spending all that cash on a Super Bowl spot warrants protecting the art of surprise. But according to data from the analytics firm Tubular Labs, as well as a compelling new dashboard from the Web video marketing firm Touchstorm, brands that waited to unveil their Super Bowl ads may be paying a price—that is, if you believe YouTube views are a good arbiter of a successful Super Bowl spot.

Why VW? Brand Genius Kevin Mayer, That’s Why

VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign