vuguru

Yahoo’s Mayer Looking for TV-Sized Hit

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it comes to original programming. Per multiple sources, the company is talking to various studios and talent agencies in Hollywood in search of a breakthrough series project. Ideally the company would like to develop around three half-hour comedy series that it would present at this year’s NewFronts in New York. While nobody at Yahoo is talking about spending House of Cards, Netflix-type money, Yahoo—under Mayer’s direction—is seeking a buzzy hit that would change the way Yahoo is perceived in the market by consumers and advertisers. One producer estimated that Yahoo may be looking for projects in the range of around $200,000 an episode. But another offered: “Think at least [along the lines of] cable budgets, in the range of $1 to $2 million an episode.”

AOL’s Soccer Mom Series Scores in Season 2

There is something both very familiar and very alien about the characters and the world of AOL's Little Women, Big Cars. We all know a group of soccer moms with a dynamic like the one depicted in this AOL scripted series. There's Meg (the supermom) and her cohorts Barbara (the feminist divorcée, played by Julie Warner), Rocky (the diva), and Connie (the diva's BFF). But through the eyes of outsiders, the world they inhabit is often perceived as small, driven by overprotective, neurotic tendencies. The Vuguru-produced Little Women invites the audience to experience that world's intricacies as a way to cast away any preconceived notions about the difficulties of being a mother while also gently poking fun at that sub-culture. However, despite the creators’ best intentions, the shallowness with which the show treated that world in its first season disappoints; the potential is there, but often falls flat.

Yahoo’s The Fuzz and Ghost Ghirls Delayed

Yahoo had better buy Hulu. That way maybe you’ll be able to find its shows.

AOL’s Web Show Little Women Big Cars Returns

AOL is doubling down on soccer moms.

So, Susan, What’s Your Video Plan for AOL?

So AOL has named Susan Lyne CEO of its brand group. This move is intriguing for numerous reasons. Among them are: How many CEOs can one company have? AOL already has Tim Armstrong, who is CEO of the company, and Ned Brody, who's CEO of AOL Networks.

Fast Chat: Tim Armstrong

AOL announced quarterly earnings on Wednesday, and while the numbers weren't exactly stellar, there were numerous positive signs. Traffic is up, as are global ad dollars and video views.