Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer.
Specs Who VSA Partners (l. to r.) marketing lead Bill Rosen, CEO Dana Arnett, engagement lead Curt Schreiber and CMO Heather Torreggiani What Creative agency
The branding of cities is obviously nothing new: R&R Partners' "What Happens in Vegas" campaign all but defines the city in the popular imagination, and consultancies have been hired in past years to "brand" locales from Manhattan to Edinburgh to Brooklyn. But how can an agency help define a place that, according to its own press release, "won't be fully complete for another 20 years?" That's the challenge faced by Chicago-based agency VSA Partners and Colombian consultancy Novus Civitas.
Liquor advertising doesn't always produce the most creative advertising, thanks to legal restrictions and a tendency to skew toward the conservative. But Chicago agency VSA Partners looks to upend that truism with a new print and out-of-home campaign for 2 Gingers Irish Whiskey starring two actual gingers who happen to be based on company founder Kieran Folliard's aunt and mother.
With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand's plot to keep America crying into its tissues is going deviously well.
Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.
Crispin Porter + Bogusky executive creative director Bob Winter is set to leave sunny Miami for Chicago-based VSA Partners. Winter will join VSA on May 1, according to a representative for VSA.