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VSA Partners Promotes William Rosen to Chief Executive Officer

Brand Marketing

Chicago-based VSA Partners named partner and former marketing practice lead William Rosen as its new chief executive officer.


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There Are 4 Big Winners in Kraft’s Agency Consolidation

Brand Marketing

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops.

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Crispin Porter + Bogusky Seeks New ECD

Brand Marketing

Crispin Porter + Bogusky executive creative director Bob Winter is set to leave sunny Miami for Chicago-based VSA Partners. Winter will join VSA on May 1, according to a representative [...]

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Kool-Aid Man Gets a Makeover, Going All-CGI and Showing Off His Fabulous Flavored Pants

Branding

The world's most famous spokespitcher, the Kool-Aid Man, just got a glassy makeover to help promote the brand's new sugar-free liquid drink mix. The Kool-Aid Man, who's been around since [...]