Ad of the Day: Google Set This Gorgeous Father-Daughter VR Story Entirely Inside a Car
Brand Marketing
The gifts parents give their children last a lifetime. It's a familiar trope, but one illustrated to poignant effect in a new six-minute animation from Google Spotlight Stories, the tech [...]
This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign
Performance Marketing
The travel and tourism industry has been one of the quickest to embrace virtual reality, and now St. Giles Hotels is giving some of the creative control to its guests [...]
Ad of the Day: Coors Light Makes Masterful Use of 360° Video in Outdoor-Sports Ads
Brand Marketing
If you were on the fence about whether to become a pro surfer this summer, Coors Light is out with a new campaign that might make you wonder why you [...]
Why Facebook’s Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos
Brand Marketing
In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including [...]
Samsung Made VR Bedtime Stories for Kids and Parents Who Can’t Be Together in Person
Creativity
Virtual reality still has a lot to prove. And today it takes a big step toward demonstrating its potential everyday usefulness with a cool Samsung campaign that simulates one of [...]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR
Performance Marketing
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, [...]
Lockheed Martin Rigged a School Bus With ‘Group VR’ to Take Kids on a Tour of Mars
Creativity
A group of kids in Washington, D.C., thought they were taking an ordinary school-bus ride to the USA Science and Engineering Festival recently. But much to their surprise, they suddenly [...]
The New ‘New Media’ Is Coming
Performance Marketing
The first time I saw a 360-degree video on Facebook, I didn't know what it was. It was an immersive WWII recreation with tanks and explosions and soldiers running past. [...]
NASA Is Using Virtual Reality at SXSW to Remind People That Its Space Programs Still Exist
Performance Marketing
The National Aeronautics and Space Administration (NASA) has been at South by Southwest Interactive—which ends today—since last weekend, hoping to inform people that, well, the agency has not shut down.
Liberty Mutual Tries Novel Filming Technique in This Choose-Your-Own-Adventure VR Video
Performance Marketing
Virtual reality is not even six months old on Facebook, but brands are already finding creative ways to film and post 360-degree clips. On Thursday, Liberty Mutual launches its first [...]