VR

Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl

Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.

Expedia’s New VR Film Takes You on a Scenic Railroad Journey in Norway

If you've been wanting to take a trip to Norway, Expedia has a new 360-degree virtual reality film that may inspire you to book a flight—and then book a train ticket when you get there. 

3 Trends From CES That Marketers Really Need to Pay Attention To

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.

Why the Most Important Word in 2017 Will Be ‘Experience’

The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.

Why Brands Can’t Let AI, VR Hype Blur the Importance of Mobile

 

PopSugar CEO Says VR Is Overhyped, and Self-Driving Cars Will Scale


Here Are 8 Interesting Digital Marketing Stats From This Week

The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check out the eight data points below that grabbed our attention:

8 Predictions for Digital Video in 2017

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

Will Google’s ‘Soft and Cozy’ Approach to VR Headsets Make the Space More Mainstream?

Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device.