LA Rams CMO Is Bringing SoFi Stadium to the Fans
“Football is a team sport” on and off the field and there is no better team player than Ronalee Zarate-Bayani, CMO of the LA Rams. I sat down with Ronalee [...]
PlayStation VP Mary Yee on Reclaiming Market Share Through VR Gaming
It’s a $135 billion industry and growing, with gaming brands continuing to compete for consumer dollars and the title of most innovative. See how VP Mary Yee – a seasoned [...]
Introducing the New Brandweek Innovators Council
Today we announce another new Brandweek Council, the Innovators Council (Press Release). We officially launched this Council last year with inaugural members Barbara Martin Coppola, CDO of IKEA, Dara Treseder, [...]
How Hulu VP Nick Tran Keeps the Brand Culturally Relevant While Leading from ‘the Back of the Pack’
As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand.
How Patrón VP Adrian Parker Uses AR/VR, Bounces Back from Failure and Hires the Best Talent
There’s no one way to describe Adrian Parker. As the VP of Marketing for Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital experience for both brands [...]
How Direct Mail Fits in an Omnichannel Strategy
Performance Marketing
Many times, marketers look at direct mail as an old-school choice that does not fit well in an omnichannel world. This is just not true. Direct mail helps you integrate [...]
The Future According to Facebook … Is Terrifying
Performance Marketing
In a lot of ways, I feel like marketers are still catching up to what the Internet has done to marketing. But a couple weeks ago, at the F8 developers [...]
Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl
Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.
Expedia’s New VR Film Takes You on a Scenic Railroad Journey in Norway
Performance Marketing
If you've been wanting to take a trip to Norway, Expedia has a new 360-degree virtual reality film that may inspire you to book a flight—and then book a train [...]
3 Trends From CES That Marketers Really Need to Pay Attention To
Brand Marketing
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]