Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation
Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling [...]
How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?
Performance Marketing
Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on [...]
These 27 Young Influentials Are Shaking Up Media, Marketing, Tech and Entertainment
Brand Marketing
Adweek introduces the 2015 class of Young Influentials, 27 individuals from media, marketing, tech and entertainment who are remaking business and culture. From Jessica Alba—the actress-turned-entrepreneur whose Honest Co. has [...]
Vox Media Sings the Praises of Chorus
Performance Marketing
Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting [...]
How Facebook’s New Video Partners Like Vox and Vice Will Grab Attention for Brands
Performance Marketing
Facebook is using science to deliver branded videos produced by some of the top creators in digital media. Today, the social network formally introduced Anthology, which joins advertisers with digital media [...]
Is Facebook Trying to Edge Out YouTube?
Performance Marketing
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation.