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Campbell’s Joins the Today Show and Vox Media for a Branded Content Series

Convergent TV

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.


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NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising

Convergent TV

NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all [...]

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In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Convergent TV

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches [...]

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Comcast Announces a Streaming Video Platform of Its Own

Convergent TV

Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable.

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Why NBCU Invested $200 Million in Vox

Convergent TV

By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.

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Vox Media Sings the Praises of Chorus

Performance Marketing

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting [...]