NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.
There's a photo of me from my high school prom from 1994. I'm wearing the traditional tux, paired with bug-eyed Bono-style sunglasses, muttonchops and a bushy goatee. And if you could see my lower half, there'd be a chain wallet and pair of Airwalks.
USA Network used to be best known for "blue skies" procedurals. But the network's signature show is now Mr. Robot, its Golden Globe-winning dark drama about a group of hackers (led by Rami Malek and Christian Slater) intent on bringing down one of the world's biggest conglomerates.
NBCUniversal is finally ready to start seeing some big returns on its $200 million investment in Vox Media. The two companies are teaming up to sell premium advertising across all of their combined digital properties with a new inventory tool called Concert.
Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches 170 million users across its eight brands, including Re/Code, The Verge, and main news site Vox.com. Now Vox Media president Marty Moe wants to turn those brands into their own TV channels.
Hoping that adding video from digital players will help stem the cord-cutting tide, Comcast finally announced this morning its streaming video service, Watchable.
By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing.
Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting brands tap into that magic.