Meet the Talented Performers Behind Some of the Year’s Best Videos
Brand Marketing
Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from [...]
Wild-Haired Man Stars in New Vonage Ads
Brand Marketing
Vonage is trading testimonial ads for a character-driven approach. In the first campaign from new agency JWT, the online phone service today introduces a wild-haired man on the street who, [...]
Jenny Craig’s New CMO Dishes on Leading ‘Challenger’ Brand
Performance Marketing
Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche.
TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage
Brand Marketing
About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent [...]
Vonage Completes Its Agency Search
Brand Marketing
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated [...]
First Mover: Robert Harwood-Matthews
Brand Marketing
Specs Age 42 New gig President, TBWAChiatDay, New York Old gig Group president, TBWA U.K.