This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s
Creativity
In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power of advertising to help brands overcome their limitations and—in the case [...]
After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever
Brand Marketing
A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.
VW’s ‘Connected Dog’ App Lets Your Best Friend Walk Himself, So You Don’t Have To
Creativity
Volkswagen has been having trouble with cars lately, so it's moved on to dogs. Or so it would appear from this latest prank video from the automaker's Dutch division and [...]
Taco Bell’s CMO on the Brand’s Big Super Bowl Reveal and Taking It ‘Beyond One TV Commercial’
Brand Marketing
Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 [...]
Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van
Performance Marketing
While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing [...]
Volkswagen Scraps ‘Das Auto’ Tagline
Brand Marketing
Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot.