Volkswagen

This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s

In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power of advertising to help brands overcome their limitations and—in the case of DDB's groundbreaking 1960s work for the German automaker—establish an enduring, vibrant image in the hearts and minds of consumers.

The Official Name of Volkswagen’s New Car Is a Hashtag: #PinkBeetle

It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it.The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits showrooms this fall, and the brand is celebrating with a blatantly magenta ad from agency ISL, running exclusively through marketer-owned channels like Facebook.

A Volkswagen Drives a Trailer Backwards at High Speed in This Marvelous Campaign

Imagine walking down the street, going about your business, and seeing a car-towed box trailer whizzing past—backwards.You might imagine you had stumbled onto the set of an action movie. Or perhaps it's a Norwegian Volkswagen campaign from agency Try Oslo that picked up four Lions last week in Cannes, including gold in the Promo category, as well as silvers in Outdoor and PR and a bronze in Film.

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki to check out the brand's experiential activation at the renowned culinary event.

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

VW’s ‘Connected Dog’ App Lets Your Best Friend Walk Himself, So You Don’t Have To

Volkswagen has been having trouble with cars lately, so it's moved on to dogs.Or so it would appear from this latest prank video from the automaker's Dutch division and ad agency Achtung! You see, VW makes an app called My Volkswagen, which lets you control elements of your vehicle remotely. How cool would it be, VW thought, if they could make something similar for your dog?

Taco Bell’s CMO on the Brand’s Big Super Bowl Reveal and Taking It ‘Beyond One TV Commercial’

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 with a cheeky Jan. 7 press release.

Volkswagen Transforms Its Hippie Microbus Into a Souped-Up Internet-of-Things Van

While Volkswagen is still reeling from the scandal that ensued from its decision to cheat emissions tests by installing secret devices in 11 million cars, the German automaker is showing off a big idea at this week's CES tech conference that may sti

Volkswagen Scraps ‘Das Auto’ Tagline

Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot.

How Volkswagen Just Squandered 55 Years of Great Advertising

"This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn't have noticed it; inspector Kurt Kroner did."