Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers
Brand Marketing
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
3 Things Kiss Taught Me About Marketing
Brand Marketing
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face [...]
3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them
Performance Marketing
Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.
What Marketers Can Learn From America’s Election Shock
Brand Marketing
If my Facebook newsfeed is any indication, the world of advertising is currently filled with hand-wringing, astonishment and in some cases, all-out despair. There are tears and complete shock that [...]
Marketers: Hold Facebook Accountable for Measurement Flubs
"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of [...]
4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough
Agencies
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' [...]
Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink
Brand Marketing
In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic? [...]
Let’s Make This the Last Year That Digital Didn’t Know How to Handle Election Ads
Brand Marketing
Political professionals will use the word "watershed" when they talk about 2016 for many reasons. For those of us in digital advertising, 2016 is the year spending went from a [...]
How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.