In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire
Brand Marketing
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the [...]
Why Brands Should Include Social Video in Their Super Bowl Ad Spend
Brand Marketing
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
An Unexpected Journey With Werner Herzog
Performance Marketing
In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of [...]
Tuning Into Voice Search
Performance Marketing
The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries? This is both a simple [...]
Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can’t Let Them
Brand Marketing
"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. [...]
3 Ways Marketers Can Meet Today’s New Standards for Engaging Consumers
Brand Marketing
Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis
3 Trends From CES That Marketers Really Need to Pay Attention To
Brand Marketing
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued [...]
Why the Most Important Word in 2017 Will Be ‘Experience’
Performance Marketing
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is [...]
Why Esports May Be the Next Great Frontier for Marketers
Brand Marketing
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
Why CES Is a Key Incubator for Marketing Execs
Brand Marketing
CES has become the place for companies to showcase new, innovative and promising technology.