Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.
Specs Who (L. to r.) Chief innovation and strategy officer Arwa Mahdawi, global CEO Sean Cummins and CCO Todd Irwin What Full-service ad agency
Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite it with its owner.
"Let It Go" is so played out at this point, some might consider it a lump of coal in their stockings. But that hasn't stopped Vodafone U.K. and RKCR/Y&R from thawing out the Frozen anthem for this minute-long holiday ad. Directed by Pete Riski through Rattling Stick, the spot shows various "local heroes"—folks who have to work on Dec. 25, including medical personnel, airport staffers and restaurant employees—belting out the lyrics as they watch the Disney film, a Sky Movies selection for Christmas, on their handsets. (That's one festive emergency room! In fact, #PowerToTheFestive is the hashtag.)
Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million, according to sources. The agency's London office will lead all efforts.
Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot about performing under pressure, but age-old competitors Coke and Pepsi were hot on its heels with two very different spots about the same sport.
Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services.
Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said.