Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide
Brand Marketing
Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the [...]
MEC Wins Vodafone’s Global Media Account
Brand Marketing
Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Are you ready for some futbol? Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a [...]
Ad of the Day: Vodafone Salutes Emergency Responders in Quietly Explosive New Ad
Brand Marketing
Grey London takes an unconventional approach for Vodafone U.K., focusing on British emergency responders, more than three-quarters of whom, we're told, use the telecom's services.
Vodafone Cuts to GroupM, Dentsu Aegis Media Agencies
Brand Marketing
Vodafone is down to two finalists in its global media agency search: A WPP GroupM team, led by MEC, and a Dentsu Aegis network effort, fronted by Carat, sources said.
OMD Has Been Selected the Global Media Agency of the Year [Updated]
Brand Marketing
Steady are the hands that guide OMD.