VMAs

Parents Television Council Is Already Upset About What Nicki Minaj Will Do on Sunday

Really, you wonder if the Parents Television Council is secretly letting MTV write its press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample Sir Mix-A-Lot) dropped today, and the hip-hop artist's outfits and dance moves already have the PTC outraged about the VMAs, despite the fact that the broadcast is several days away.

MTV Launches Ariana Grande’s New Album With a Little Help From Twitter

Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four songs. The album launch coincides with this week's Video Music Awards, where Grande will perform.

MTV Brings Back House of Style as Multiplatform Native Ad

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air.

This Spoof of Miley’s Wrecking Ball Is Quite Vivid

Has a music artist ever has as big of a social media response, and in particular inspired such a wealth of YouTube response videos in such a short burst of time as Miley Cyrus?

Here’s How to Twerk, in Case You Had to Google It

So perhaps you are a bit on the mature side, and haven't hit a club in a while. But you heard about Miley and "twerking" and you didn't want to look dumb. And maybe you found yourself sheepishly Googling the term, and are still a bit confused.

Twitter Powers Social Video for U.S. Open and Heineken

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.

Miley’s Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network's target demo).

Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release

When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's

MTV, Twitter Look for Next Beyonce Baby Bump

MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture.