Parents Television Council Is Already Upset About What Nicki Minaj Will Do on Sunday
Really, you wonder if the Parents Television Council is secretly letting MTV write its press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample [...]
Twitter Powers Social Video for U.S. Open and Heineken
Performance Marketing
Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today.
Miley’s Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo
Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous [...]
Pepsi and Katy Perry Ask Twitter Users to Pick Her Next iTunes Release
Brand Marketing
When Katy Perry takes the mic for a song during Sunday night's MTV Video Music Awards, the cable channel will temporarily shift focus from inside the event's arena—Brooklyn's
MTV, Twitter Look for Next Beyonce Baby Bump
MTV has always been about identifying the hottest trends at the moment (or even better, before) they permeate mainstream pop culture.