Vizu

Nielsen-Backed Venture Fund Close to Signing First Company

As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until just recently.

Nielsen Uses TV and Web Data in New Targeting Effort

Nielsen’s been fairly busy attempting to connect the dots between TV and online advertising. Today, the research firm is announcing Nielsen Online Audience Segments—TV Viewing, a program that’s designed to let a brand target online consumers based on their television and Web-viewing habits.

Nielsen Picks Up Vizu to Strengthen Ad Reporting Services

Nielsen’s cross-platform campaign measurement service, in beta since April, may be getting a boost with the company’s Vizu acquisition, announced today.