This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands
Brand Marketing
Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif.
New Title Game Sponsorship Could Cost Up to $35 Million
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring [...]
Artisanal Advertising
Brand Marketing
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table [...]