What Makes a Great Media Plan? The Best in the Business Tell All
Brand Marketing
Kohler Gets a New Agency for Media as Well
Brand Marketing
Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a [...]
Mini Flashes Personalized Billboard Messages at Drivers of Its Vehicles
Creativity
I sometimes think billboards are watching, beaming out messages meant just for me. Then I get back on my meds, and everything seems fine. Anyway, BMW's Mini, as part of [...]
Dentsu Completes Aegis Acquisition
Brand Marketing
Dentsu Inc. has cleared the last hurdle in its bid to acquire the Aegis Group plc after it gained clearance from Chinese anti-trust authorities for the nearly $5 billion deal.