Vivaldi Partners Group

Agencies Dissect Foursquare’s Makeover

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked marketing players who have used the app what they made of the pivots.

3 Key Questions About Twitter’s Ads Before the IPO

Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook? Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses?

Brands Are Already Using Instagram Videos and Planning for More

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar