The Path From Madison Avenue to Corporate CEO
Brand Marketing
Since 2010, Eric Hirshberg has been CEO of one of the giants of the video game industry, Santa Monica, Calif.-based Activision Publishing. But everything he needed to know about how [...]
VivaKi’s Hecht to Head Weather Channel’s Ad Businesses
The Weather Channel Companies has appointed Publicis vet Curt Hecht its new chief global revenue officer, with Kurt Unkel taking over Hecht's position as president of the VivaKi Nerve Center. [...]
Bob Lord Takes Reins at VivaKi Digital
Brand Marketing
VivaKi Monday announced that Razorfish global CEO Bob Lord will oversee the Publicis Groupe division's digital offerings. His promotion comes on the heels of last week's news that Digitas global [...]
Publicis Buys Big Fuel
Brand Marketing
Publicis Groupe has acquired 51 percent of New York-based social media agency Big Fuel with an option to increase its holding to 100 percent from 2014, according to