Facebook Brings New Partners Into Its Ad Network of the Future
Performance Marketing
Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.
Beringer Replaces Unkel As Head of VivaKi AOD
Brand Marketing
Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of [...]
Kurt Unkel Is New Digital Chief at Team Detroit
Brand Marketing
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.
The Number of Online Video Ads Is Up 205% in the Last Year
Performance Marketing
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
Programmatic Still Small Potatoes at Most Agencies
Performance Marketing
Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their [...]
Do Advertisers Have Any Use for Blog Networks?
Performance Marketing
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media?