Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.
AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV.
Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course, is a successor to 72-year-old CEO Maurice Lévy, who now expects to retire in the spring
Publicis Groupe is joining the NYC Media Lab as a corporate member in an effort led by the French company's operating units DigitasLBi, MRY, Razorfish and VivaKi.
Stephan Beringer was named the new chief growth officer and president of Audience On Demand at VivaKi. He succeeds Kurt Unkel, who is leaving the company at the end of February.
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.
According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.
Despite all the hype about programmatic advertising, most agency trading desks (which make it their business to be involved in the programmatic game) touch just five cents of every dollar their companies handle.
As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media?