Oracle’s BlueKai Purchase Brings Digital Ads Shopping Cart to $3 Billion
Performance Marketing
Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.
Google+ Pages to Test Third-Party Social Media Tools
Performance Marketing
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools.