If You Love Animals, You’re Really Going to Love Petco’s New Commercial
Creativity
There's two ways to go with animal ads: funny and poignant. Understandably, most choose the former—animals, after all, can be pretty damn funny. But the poignant ads, when done well, [...]
Asics Asks: Can You Run Faster Than This Ad?
Creativity
Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video [...]
Beer Billboard Casts Long Shadow
Creativity
Many's the night I've lain awake and wondered just what a 128-square-foot billboard using 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Now, thanks [...]
Ad of the Day: Newcastle Brown Ale
Brand Marketing
You can often work out the geographical origin of any beer commercial pretty accurately. Frat boy humor tends to place it firmly in North America. Grand, comedic enterprises tend to [...]