Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers
Brand Marketing
The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request [...]
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]
Asics Salutes 500 NYC Marathon Runners by 3-D Printing Statues of Them
Creativity
Asics and ad agency Vitro always do something special around the New York City Marathon, whether it's having people race against a virtual Ryan Hall in the subways or daring [...]
Starcom Wins Asics’ Global Business
Brand Marketing
Asics has tapped Starcom to handle its global media planning and buying and data and analytics work. The Publicis Groupe agency won the business after a pitch against MediaCom and [...]
Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don’t Call It Tame
Creativity
In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process [...]
The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner’s Pace?
Creativity
The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and [...]