Vitro

Asics Just Built the World’s Biggest Selfie Stick, and It’s 90 Feet Tall

It's time for the New York City Marathon again, which means another cool stunt from Asics.

Did Google and Red Robin Just Make a Banner Ad That’s Actually Cool?

Banner ads are pretty much the bane of every digital consumer's existence. So, it's no small measure that Red Robin just launched—through a partnership with Google—an interactive display campaign that could actually turn sci-fi fans into patrons of the fast-casual burger chain. 

Accounts in Review: CVS’ Media Search Follows a Creative Shift

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile […]

Accounts in Review: Insurers Get the Urge to Search

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, […]

Accounts in Review: Coke Joins the Long List of Media Searches

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew […]

Accounts in Review: The Media Searches Keep Piling Up

As a media agency these days, you're either under siege or flush with opportunity. It became clear this week that Visa and Coty are searching for agencies to handle their […]

Accounts in Review: Suddenly, It’s Raining Cruise Line Searches

Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at […]

Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business

GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and […]

Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern

It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief […]

Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review

Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came […]