This Japanese Vitaminwater Ad Set in New York City Is So, So Bizarre
Creativity
It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, [...]
Popcorn and Pitted Olives: The Heights of Human Innovation
Creativity
"Life of a Man,” evidently the brainstorm of designer Pedro Hefs at Brazilian filmmaking shop Coletivo Centro, is a kaleidoscopic journey of color and weird narration, explaining how small tweaks [...]
Charge Your Phone or iPod on Vitaminwater’s USB Bus-Stop Ads
Creativity
Crispin Porter + Bogusky is installing USB ports in Vitaminwater bus-shelter ads in Boston, Chicago, New York, and Los Angeles.
Gary Busey & Vitaminwater kill your fantasy
Creativity
If you weren't already scared of Gary Busey, you will be after watching this. Vitaminwater tapped Busey to play a fantasy-football lawyer in new spots by Zambezi in L.A. Fake [...]
Dwight Howard sick of the Kobe/LeBron ads
Creativity
Kobe Bryant and LeBron James's new NBA playoff-themed ads for Nike (above) and Vitaminwater (below) have sparked a lot of excitement—particularly from Dwight Howard. But not in a good way. [...]
Cheryl Hines’ focus group for Vitaminwater
Creativity
Cheryl Hines is one talented woman. Not only is she an accomplished star of stage and screen, she's a virtuoso when it comes to leading focus groups for Coca-Cola-owned non-carbonated [...]