Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet.
BARCELONA, Spain—For Visa, mobile payments are old news. Nowadays, the brand has its eye on tying the Internet of Things to payments—starting with the connected car. While not yet a reality, Visa is showing off a prototype of a connected car app built with Honda at Mobile World Congress this week.
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]
Havas Worldwide global CEO Andrew Benett's vision for the Havas network in the next five years has a great deal to do with bringing Havas shops from around the world closer together to continuously push boundaries and deliver results for clients.
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.
Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman for his own products and others. From Diet Pepsi to Pizza Hut, we dug up a few of Trump's more notable commercials.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance as well as the more tactical things like product tie-ins, licensing and logo placement.
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]