Visa

Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign

Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet.

In the Future, Visa Will Tell You When It’s Time to Fill Up Your Car With Gas

BARCELONA, Spain—For Visa, mobile payments are old news. Nowadays, the brand has its eye on tying the Internet of Things to payments—starting with the connected car. While not yet a reality, Visa is showing off a prototype of a connected car app built with Honda at Mobile World Congress this week.

How the Human Brain Is Really the Most Important Software in a Gadget-Crazy World


Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]

Havas Worldwide Adds 2 Execs to Double Down on Innovation and Creativity

Havas Worldwide global CEO Andrew Benett's vision for the Havas network in the next five years has a great deal to do with bringing Havas shops from around the world closer together to continuously push boundaries and deliver results for clients.

Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.

Before Trump’s Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman for his own products and others. From Diet Pepsi to Pizza Hut, we dug up a few of Trump's more notable commercials.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

4 Strategies to Mitigate Risk in Global Sponsorship Deals

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance as well as the more tactical things like product tie-ins, licensing and logo placement.

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]