Visa Is Celebrating the Spirit of Innovation in Its New Olympics Campaign
Brand Marketing
Visa is kicking off its 30-year anniversary of sponsoring the Summer Olympic Games in Rio with what might be its most tech-savvy innovation yet.
Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign
Brand Marketing
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent [...]
Before Trump’s Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads
Brand Marketing
Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman [...]
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]
4 Strategies to Mitigate Risk in Global Sponsorship Deals
Brand Marketing
When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance [...]
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]