Google Debuts New Hardware, Including Smartphone and VR Headset, With AI at the Core
Performance Marketing
Google just unveiled a Silicon Valley armada of products under one unifying flag: artificial intelligence.
As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players
Performance Marketing
There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid
Samsung Partners With Makeup Artist Charlotte Tilbury for VR Ad Starring Kate Moss
Performance Marketing
For this season's New York Fashion Week, Charlotte Tilbury decided to release her fragrance, Scent of a Dream, with a twist.
9 Content Marketing Tips From Cleveland
Performance Marketing
Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing [...]
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
Performance Marketing
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third [...]
Celebutante-Turned-Entrepreneur Paris Hilton Is a Self-Proclaimed ‘Techie’
Brand Marketing
Specs Age 35 Claim to fame Recording artist and DJ; businesswoman (her name is on more than 50 boutiques, a resort, and fashion, accessories and fragrance lines); former star of [...]