How Virgin Turned a Viral Story of Missed Connections Into a Customer Service Coup
Brand Marketing
Sometimes when a business helps someone out of a tough spot, the good deed can be its own reward. But sometimes, it can also be a spectacular marketing move. That's [...]
Pitchfork, Pandora Execs Among Virgin America’s New Ad Stars
Creativity
Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an [...]
Virgin’s Most Frequent Flier This Year Will Win a Trip to Space
Creativity
As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles [...]
Ad of the Day: Virgin Mobile
Brand Marketing
Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one.
Virgin Mobile Hires Brad Pitt’s Brother Doug
Creativity
This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother. [...]
Ad of the Day: Virgin
Brand Marketing
Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making [...]