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How Virgin Turned a Viral Story of Missed Connections Into a Customer Service Coup

Brand Marketing

Sometimes when a business helps someone out of a tough spot, the good deed can be its own reward. But sometimes, it can also be a spectacular marketing move. That's [...]


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Pitchfork, Pandora Execs Among Virgin America’s New Ad Stars

Creativity

Now boarding at Gate 11: geeks and nerds! Adland's recent trend of using Silicon Valley stars instead of Hollywood heavyweights and pro athletes—think Best Buy and J. Crew—continues in an [...]

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Virgin’s Most Frequent Flier This Year Will Win a Trip to Space

Creativity

As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles [...]

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Ad of the Day: Virgin Mobile

Brand Marketing

Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one.

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Virgin Mobile Hires Brad Pitt’s Brother Doug

Creativity

This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother. [...]

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Ad of the Day: Virgin

Brand Marketing

Branded entertainment often falls at the starting line for lack of a buzz-worthy hook—but Virgin seems to have a winner, in terms of publicity if not actual content, in making [...]