Portrait: Gyro
Brand Marketing
Specs Who Christoph Becker, global chief executive officer, chief creative officer, Gyro What B-to-b integrated marketing agency Where Gyro offices, New York
Marketers try to make of meal of Leap Day
Creativity
Today, Feb. 29, is Leap Day, the day added every four years to keep the calendar from falling out of step with the astronomical year and destroying civilization as we [...]
Virgin Atlantic associates itself with vomit
Creativity
Virgin Atlantic has a thing for barf bags. It once brightened up its own bags with artists’ designs, as part of a contest called Design for Chunks (tagline: “Retch for [...]
What is Virgin Atlantic trying to say?
Creativity
Virgin Atlantic has had some interesting ads over the years: the weird-dream interpreter; the moaning and groaning back-massage banner; the TV spot depicting a passenger’s reverie of forbidden homosexual love. [...]
How deep is your mile-high gay love?
Creativity
This ad’s a few years old but worth a look back. A cramped overnight airplane trip inspires a reverie of homosexual bliss for one guy, until he wakes up. Perfect [...]
Sex Pistol shoots off his mouth for Virgin Airways
Creativity
For the second time in as many months, I’ve been scouring the Web in search of the current radio campaign for Virgin Atlantic Airways, which is worth a listen for [...]