Why Adobe Believes Digital Experiences Will Reshape Marketing
Shantanu Narayen, Adobe’s CEO, has delivered his message that people buy experiences, not products to both U.S. and European audiences this year. Narayen also advised that products [aren’t the main] [...]
Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury
Creativity
Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign [...]
Top 10 Commercials of the Week
Brand Marketing
This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of [...]
Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Virgin Atlantic
Brand Marketing
As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let [...]
Virgin’s Most Frequent Flier This Year Will Win a Trip to Space
Creativity
As prizes go, it doesn't get much better than this. Virgin America, Virgin Atlantic and Virgin Australia are holding a contest in which the person who logs the most miles [...]