Alaska Airlines Celebrates Merger With Virgin America by Showcasing Unexpected, Brilliant Pairings
Brand Marketing
In any great story, or with any great meal, opposites tend to attract. Salty and sweet, comedy and romance, chocolate and bacon, itsy-bitsy wiener dogs and massive lions. And now [...]
Virgin America’s Bus-Shelter Ads Use Google Street View to Take You Inside Its Planes
Creativity
Travel often? Use Google Street View? Hell, maybe you'll love Virgin America's Seat View. It's exactly what it sounds like: You use the campaign to "stroll" through the Airbus A320 [...]
How Lyft’s CEO Plans to Overtake Uber in the Ride-Sharing Race
Performance Marketing
Hey, look. There's that Zimride dude, Logan Green, in the South by Southwest program. Remember him? How did he get there?
Ad of the Day: Virgin America’s 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant
Brand Marketing
People have a hard time sitting through five seconds of pre-roll on YouTube. How will they react to almost six hours of it—much of which is intentionally, preposterously, stultifyingly boring? [...]
Virgin America, StubHub Hook Up for Flying Super Bowl Tailgate Party
Brand Marketing
Virgin America airline partnered with StubHub to pitch perhaps the only Cyber Monday deal having nothing to do with the holidays: a package for 40 well-heeled friends that includes tickets [...]
YouTube’s 10 Most-Watched Ads in October
Brand Marketing
They say nothing kills a bad product faster than good advertising. And perhaps that's the problem with Samsung's Galaxy Gear. Outside of Oprah Winfrey, Samsung's Galaxy Gear smartwatch isn't getting [...]