Can Viral Be Bought?
Performance Marketing
There is apparently nothing more irritating to veterans of viral than being asked by a presumably stuffy, uptight, corporate suit to make their Brand X become the Next Big [...]
How Levi’s sponsored ‘America’ viral video
Creativity
Earlier today, I said that the popular new "Guy Walks Across America" video would make a great tourism ad for the United States, but there was already some grumbling across [...]
This should be America’s official tourism ad
Creativity
Earlier this year, the federal government created a program to help promote international tourism to the United States. And while I'm sure the result will be a forgettable series of [...]
Tron viral leads fans to a real-life lightcycle
Creativity
The 2009 Comic-Con hosted, among other high-dollar nerdy attractions, a tremendous viral marketing stunt for Disney's upcoming Tron Legacy. Buzz for the effort started several days before the convention, when [...]
Send this to a wretched, drug-addled friend
Creativity
There have been plenty of viral e-mail campaigns in recent years designed to frighten, humiliate or generally screw over your friends. (Predictably, they tend to be more popular than the [...]
Your Hotelicopter ride isn’t going to happen
Creativity
Want to enjoy the five-star hotel experience while noisily chugging jet fuel in the skies far above the plebian masses? Well, tough, because the Hotelicopter, the "world's first flying hotel," [...]