InspiroBot: The AI That Fails Upward
Performance Marketing
A couple years ago, Bob Bly asked, "Can a Computer Write Better Copy Than You?" Maybe it can and maybe it can't, but the AI InspiroBot can definitely write a [...]
Squatty Potty’s CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%
Brand Marketing
The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into [...]
5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real
Creativity
Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek. We've compiled [...]
News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early
Performance Marketing
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media [...]
10 Viral Content Creators Who Electrify Fans by the Millions
Performance Marketing
Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, [...]
Here’s One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor
Performance Marketing
The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across [...]