Vincent Letang

Magna Global Eyes 6% Rise in U.S. Media Sales

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion.The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's evp and director of global forecasting Vincent Letang—held forth on the future of the business.