6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015
Performance Marketing
Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 [...]
The Creators of High Maintenance Tell Us Why Vimeo, Why Not FX and What to Expect From Branded Weed
Brand Marketing
High Maintenance made headlines last spring when it became the first original content to be funded by the video-sharing service Vimeo.
Facebook Says If You Like Video Then You’ll See More of It
Performance Marketing
Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video [...]
Roald Van Wyk Is Berlin Cameron’s New Creative Chief
Brand Marketing
Ewen Cameron is giving up another one of his hats.
Facebook Autoplay Videos Come to Mobile, but No Ads Yet
Performance Marketing
Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but [...]
Instagram Debuts Video Embeds, Could Alter Publishing Habits
Performance Marketing
Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia.