Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's over. But 2015 provided a couple inspiring examples of preroll ads—Geico's "Unskippable" and Vimeo's "Interrupted"—that marketers can learn from.
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog years in today's world, so why did this particular ad stop me cold?
Rob Huebel and Paul Scheer had an idea. They wanted to take their weekly live comedy show at the Upright Citizens Brigade Theatre in Los Angeles on the road. So they did something unusual: they found a giant tour bus that normally roams the streets of Manhattan, brought it to L.A., filled it with an audience and hit the town.
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.
Dave Hughes is not a household name. He is, however, a beloved figure if you're really into strange art video and electronic music, largely because of his insane Adult Swim show, Off the Air.
High Maintenance made headlines last spring when it became the first original content to be funded by the video-sharing service Vimeo.
Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video comes as more advertisers play with the format.
Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but the move likely signals a baby step toward when video marketing messages roll into view regularly as Facebook users sift through their friends' thoughts and photos.
Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia.