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Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between digital players like BuzzFeed, Vice and Mashable with old-guard media companies such as NBCUniversal, Disney and Turner Broadcasting.

YouTube’s Top Advertisers Increased Their Spending by 60% in Q2

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following.

Heineken Exec: Facebook Now Rivals YouTube for Video Ads

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video ad performance.

Online Video Ads Have Higher Impact Than TV Ads

TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.