HealthiNation Tells Advertisers Its Viewers Aren’t Just Browsing, They’re Finishing Videos
Performance Marketing
Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a [...]
GroupM Singles Out Piracy Websites as Marketers’ Next Ad-Fraud Headache
Performance Marketing
As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also [...]
Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability
Performance Marketing
Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.
Marketers React to Mobile Viewability Criteria, as Challenges Loom
Performance Marketing
Earlier this week, the Media Rating Council made its first statement about mobile viewability—a burgeoning concern for publishers and advertisers as more online traffic shifts to smartphones and tablets.
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
Performance Marketing
Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's [...]
Infographic: How Mobile Ads Are Becoming More Engaging and Accountable
Performance Marketing
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads.