Viewability

Marketers Want to Start Measuring Emoji Viewability

As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, a tech firm is looking to measure them the same way marketers measure online and digital-video advertising.

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to smartphones that rely on consumers also hearing a marketer's message, how many people listen to audio ads? Pandora wants to find out.

To Help Fight Fraud and Piracy, GroupM Has Named a ‘Brand Safety’ Executive

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.

Why It’s Time for Marketers to Rethink Metrics and Performance Indicators

As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.

HealthiNation Tells Advertisers Its Viewers Aren’t Just Browsing, They’re Finishing Videos

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.

This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today.

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics.

How the MRC Is Transitioning From Measuring Desktop Viewable Ads to Mobile

Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to

GroupM Singles Out Piracy Websites as Marketers’ Next Ad-Fraud Headache

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also demanding more from ad-tech vendors.

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.