As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, a tech firm is looking to measure them the same way marketers measure online and digital-video advertising.
Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to smartphones that rely on consumers also hearing a marketer's message, how many people listen to audio ads? Pandora wants to find out.
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their campaigns and to prove their impact on the bottom line.
Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a reason.
One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today.
While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics.
Advertisers are starting to demand chargeable mobile impressions from the Media Rating Council after it announced plans in May to
As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also demanding more from ad-tech vendors.
Brands have long lamented the possibility that Internet users don't actually see the ads they pay for.