Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos.
For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional approach--a model batting impossibly long lashes, a celebrity pouting perfectly lacquered lips--still seems to reign.
With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S.
New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox.
Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected events can foil the best-laid plans in an instant?
Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it Fwd series, which involve all positive pranks.
Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site.
During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter&rsquo