Videos

Grey Channels Abba in Absurdly Epic Music Video for Jim Heekin on His 10th Anniversary

Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, spoofs pops stars and their videos.

Beauty Brands Partner With Women’s Mags For Girl-Powered Videos

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional approach--a model batting impossibly long lashes, a celebrity pouting perfectly lacquered lips--still seems to reign.

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S.

Clorox Enters Brand Fray at Fashion Week

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox.

What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected events can foil the best-laid plans in an instant?

Unsuspecting Waitress Has Best Shift Ever

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it Fwd series, which involve all positive pranks.

Pranks Dominate This Week’s YouTube Top 10

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site.

Dunkin’ Donuts Is Launching the First TV Ad Made Entirely From Vine

During this evening’s Monday Night Football pregame show on ESPN, Dunkin’ Donuts will run what’s most certainly the first TV ad made entirely from a single Vine—Twitter&rsquo

Six Questions Cannes 2012: All the Interviews

Cannes Lions 2012 is over and done. Everybody went home and the only people happier than the winners are the bar staff at the Carlton Pavilion and 72 Croisette.