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Content Marketing for Profitability

Performance Marketing

Content marketing isn’t just about results. It’s about profit: The more efficient your content marketing, the more profitable. One way to amp up your efficiency is to get more out [...]


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Grey Channels Abba in Absurdly Epic Music Video for Jim Heekin on His 10th Anniversary

Creativity

Who knew Grey's global CEO Jim Heekin could be comedy gold? Well, none other than his creative partner, Tor Myhren, who, when not making ads for DirecTV, Febreze and Gillette, [...]

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Beauty Brands Partner With Women’s Mags For Girl-Powered Videos

Performance Marketing

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional [...]

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A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

Brand Marketing

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes [...]

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Clorox Enters Brand Fray at Fashion Week

Performance Marketing

New York Fashion Week is in full swing but among the hoards of glitzy brands showing off new lines for fall, you may be surprised to find Clorox.

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What 27 Years of Kung Fu Taught PJ Pereira About Good Marketing Strategy [Video]

Brand Marketing

Agencies love to spend weeks or even months creating a strategy for each marketing campaign, but does this approach still work in a real-time world where consumer reactions and unexpected [...]