Videology

Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44

Here’s Why AOL Is Poised to Take On Facebook and Google

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with Facebook and Google, according to top industry leaders.

Infographic: The Evolution of TV Over the Last 20 Years

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for the first Internet-connected TV was filed in France. This year, more than 110 million U.S. adults watch a digital program using a connected TV.

Video Contest Will Send Winning Marketer Into Outer Space

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it is announcing a marketing video contest that will send the winner into outer space.

Videology Will Do Your Math Homework

Specs Who (From left) Ryan Jamboretz, chief development officer; Scott Ferber, chairman and CEO; Scott Macleod, CFO What Video advertising platform Where New York office

Videology Breaks Down How Millennials Consume TV

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform

75% Of Mobile Video Ads Happen In-App

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.

Videology Taps Nielsen to Boost Marketing Across TV and Digital

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that means young people.

Videology Reels in $60 Million in Fresh Capital

Though there’s been recent talk of an ad tech bubble, that doesn’t seem to be the case in the video sector.

Videology Nabs LucidMedia

The ad tech firm Videology has acquired LucidMedia, a two-year-old company that operates a demand-side platform, helping advertisers buy display ad inventory via exchanges using precise data and targeting tools. Terms of the deal were not disclosed.