Q&A: Videology’s Managing Director Is Making Programmatic Ad Buying More Exact
Performance Marketing
Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44
Videology Breaks Down How Millennials Consume TV
Performance Marketing
Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform
75% Of Mobile Video Ads Happen In-App
Performance Marketing
The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.
Videology Taps Nielsen to Boost Marketing Across TV and Digital
Performance Marketing
Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that [...]
Videology Reels in $60 Million in Fresh Capital
Performance Marketing
Though there’s been recent talk of an ad tech bubble, that doesn’t seem to be the case in the video sector.
Videology Nabs LucidMedia
Performance Marketing
The ad tech firm Videology has acquired LucidMedia, a two-year-old company that operates a demand-side platform, helping advertisers buy display ad inventory via exchanges using precise data and targeting tools. Terms [...]